Adidas Superstar Paper Toy
/ The celebration of half a century of style /
Adidas Originals bus tour powered by Courir in the cities of Paris, Lyon and Lille • Paper product design
We Are Young Agency • 2020
/ Reproduction of a Superstar as a paper toy for its 50th anniversary
• A white canva to be personalized on site by the public during the bus tour
• Each participant shares his customized model on Instagram and leaves with it as a one-of-a-kind gift
• Pre-assembly of 600 units
